• Republic of Bulgaria
  • Macroeconomic Trends
  • Total Net Advertising Expenditure
  • Advertising Media Mix
  • Top 10 Product Sectors - year 2006
  •  
     
    Republic of Bulgaria
     
    Population
     
    7 640 238
    (NSI - year 2007)
     
    Area
     
    110 910 sq.km
     
    Currency
     
    1 Euro = 1.95583 BGN (Leva)
     
     
    Macroeconomic Trends
    Gross Domestic Product /GDP/ - National Statistic Institute
    2007 GDP: 28 898 Mln. EUR
     
    Net Advertising Expenditures
     
    2002:   79.80 Mln. Euro
    2003:   89.91 Mln. Euro
    2004:  103.05 Mln. Euro
    2005:  138.16 Mln. Euro
    2006:  189.80 Mln. Euro
    2007:  242.31 Mln. Euro
    2008:  265.26 Mln. Euro
     
    Advertising Expenditure per capita
     
    2002: 10.45 Euro
    2003: 11.77 EUR
    2004: 13.49 Euro
    2005: 18.08 Euro
    2006: 24.84 Euro
    2007: 31.72 Euro
    2008: 34.72 Euro
    Total Net Advertising Expenditures, Mln. Euro

    Advertising Media Mix (Net)
     

    Advertising Market Growth
     
    TV
     
     

    Press

    Radio

    Outdoor

    Internet

     
    Others (BTL)
     
     
     
    Top 10 Product Sectors - year 2008