Media services

1. Strategic Media Planning
   Media strategy and media mix selection and optimization.
2. Media Planning
   Media planning and optimization by media, budgets, target audience, ratings, CPP’s etc.
3. Media Buying

   Television 
   4 national broadcast TVs, 15 national and regional cable TV stations.

   Press
   20 national dailies, 9 national weeklies, 70 monthly, 10 weekly and 3 regional magazines.

   Radio
   2 national radio stations – Darik and Bulgarian National Radio, 50 regional radio stations and 16 radio chains

   Outdoor
   3 729 billboards; 1805 “rockets” and “Cytylight” constructions, bus stops and phone booths; 30 arches; 371 blind walls and 314 mega boards.

   Internet
   Best buying conditions on the on-line market in Bulgaria. Successful collaboration with all big Internet media groups in Bulgaria – Netinfo, Investor, bWEB, Dir.bg, Web Ground Group, Web Media, Darik Web, Economedia, Az Media, Mail.bg, One Click Media, Net Entertaiment Group, Sanoma Bliasak, etc. Over 100 independent Internet media and sites in Bulgaria and around the world: Google, Facebook, Yahoo, Httpool, etc.

4. Monitoring and Campaign Evaluation 
   Campaigns management and control, and post-campaign analysis.
5. Analysis Of The Bulgarian Media Market 
   By media, budgets, publications, broadcasts, impressions, etc.
6. Bulgarian Media Map™
   The annual Piero 97 Media survey on the main Bulgarian media.