Promotions and Seasonal coefficients of the biggest Bulgarian radio-chains

bTV Radio Group (bTV radio, NJOY, ClassicFM, JazzFM) – period 01.01-01.03.2020:
30% bonus-airings for campaigns in 1 radiostation
– 40% bonus-airings
for campaigns in 2 radiostations
– 50% bonus-airings
for campaigns in 3 and more radiostations

Oberon Radio Max (Fresh!, FM+, ZRock, Melody, 105.6 News Now) – period 01.01-08.03.2020:
30% bonus-airings for campaigns in 1 radiostation
– 40% bonus-airings
for campaigns in 2 radiostations
– 60% bonus-airings
for campaigns in 3 and more radiostations

Fresh Media Bulgaria (BGradio, Radio1, NRJ/Energy, Radio1Rock, Veronika, CITY, Nova, Antena, Nova News,Avtoradio) – period 01.01-15.03.2020:
33% bonus-airings for campaigns in BGradio,Radio1,NRJ/Energy,CITY
– 50% bonus-airings
for campaigns in Radio1Rock,Veronika,Nova,Antena,NovaNews,Avtoradio

BSS Media Group (Vesselina, Vitosha, MagicFM, TheVoice) – period 06.01-15.03.2020:
30% bonus-airings for campaigns in Vesselina or Vitosha (coverage National or Sofia)
35% bonus-airings for campaigns in Vesselina and Vitosha (coverage National or Sofia)

BNR (Horizont, HristoBotev, RadioSofia) – period 09.01-29.02.2020:
20% bonus-airings for campaigns in 1 radiostation
– 30% bonus-airings
for campaigns in 2 radiostations
– 40% bonus-airings
for campaigns in 3 radiostations


For additional information and detailed proposals, please drop us a mail at
radio@directmedia.agency or call us: +3592 807 6800 – Radio and Press Department.


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