Media analysis

 

TV analysis by sectors, advertisers, brands and products, by time of broadcasting, by campaign, channel, by budget, by forms and duration.

Indicators: reach, frequency, ratings (GRP, TRP, CPP…), SOV, SOS, position in break, number of viewers, etc.

Creative analysis by campaign, competitors, brand or advertiser – message, approach, insight, etc.

 

Online analysis by competitors analysis, by sectors, advertisers, campaigns, brands and products.

Complete analysis of the whole online advertising market. Monitoring of display advertising by client, media, sector and creative approach.

Audience analysis of online users, focused on “audience buying”.

 

Cross analysis covering TV, online and print.

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