Media Strategies and Budget Split
Media strategy and media mix selection and analysis.
Media Planning
Media planning and optimization by media, budgets, target audience, ratings, CPP’s etc.
Media Buying
TV
All 6 national broadcast TVs, over 40 cable/satellite TV programs all over the country, more than 15 regional TV stations.
Press
Over 80 monthly and weekly magazines, more than 100 daily and weekly, national and regional newspapers.
Radio
More than 90 national and regional radio stations and networks.
Out-of-home
More than 6 700 outdoor and indoor constructions.
Online
13 online media groups and over 200 independent local and international sites and advertising networks in Bulgaria and worldwide.
The most favourable conditions for buying online advertising in Bulgaria.
Successful collaboration with all big Internet media groups in Bulgaria – Dir.bg, Investor BG, Netinfo, BWeb, Web Ground Group, Net Entertainment Group, Web Media, Darik Web, Sanoma Bliasak, Economedia, Mail.bg, One Click Media, Jobs.bg, Webcafe etc.
Over 200 independent Internet media and sites in Bulgaria and around the world: Google, Facebook, Yahoo, Httpool, etc.
Mobile
40+ Bulgarian mobile sites and a large number of applications.
Monitoring and Campaign Evaluation
Campaign management and control, and post-campaign evaluation.
Detailed Analysis Of The Bulgarian Media Market
By media, budgets, publications, broadcasts, impressions, etc.
Our clients can rely on comprehensive media market information supplied by:
GARB (Gfk Audience Research Bulgaria) – national peoplemetric TV audience data and monitoring of 36 channels. Radio and press audience research and monitoring. AdMonitor.GARB –TV data realtime.
Nielsen Admosphere Bulgaria – national peoplemetric TV data and monitoring covering 35 channels; national radio audience research covering 83 radio stations (in colaboration with IPSOS).
TV AdWatch – TV campaigns and audience monitoring realtime.
Gemius – reliable independent system for measurement of the Internet media, traffic, online advertising and audience (www.gemius.com). Gemius is the biggest agency for online surveys in Central and Eastern Europe. Gemius surveys are available in Bulgaria since January 2008.
